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The Secrets to Buying Makeup Online


There’s nothing quite as convenient as online shopping, but just as The Balance has pointed it, it has its ups and downs. Thankfully, beauty items are easier to shop for than apparel. Online makeup shopping can come with its own problems; however, they’re never quite as stressful as finding the perfectly fitted dress or jeans from these digital retailers.

And if you’re ever unhappy with a product or receive the wrong order, most online fashion and beauty aggregators have free returns and exchanges, with e-shops like Pretty Me Philippines disclosing a seven-day return policy while others can range between 14 and 30 day periods. But you want to be as accurate as possible when it comes to your makeup purchases, and while these return policies are perfect for when you get your orders wrong, it’s best to get it right the first time. Any delays in using your beauty products are just an absolute pain for any makeup addicts.

To master the skill of online makeup shopping, here’s what you need to do:

  1. Understand what you need A lot of the time, people are tricked into buying products because of celebrity endorsements and reviews from beauty bloggers. While their testimonies are helpful, we all have different needs for our skin, with some of us having an oilier complexion, and others prone to dryness. Take the time to discover what you need so you can pick the right products for you. In terms of foundations, you can stop by makeup counters and test out different shades, noting down the numbers for each brand so that use this as a reference when you are shopping online.
  2. Read and watch a lot of product reviews Every person’s experience with a product is different, but it’s nice to know what are other people’s thoughts. The great thing about YouTube is that you can see others apply the liquids, creams and shadows, and from there, you can determine how pigmented a product is or how much coverage a brush provides. It’s all about the research.
  3. Check eBay for discontinued products While the beauty industry is ever-evolving with new lip kits, eye palettes and tools coming out every month, you probably have one or two (or maybe even a selection) of products that you come back to, time and time again. Unfortunately, companies often replace these products for their new ones. To find those concealers and powders you rely on the most, check places like eBay to see if anyone is selling them. Allure says to look for the term MIB or “mint in box,” meaning it has never been touched or used.

Let us know if you have tips of your own!

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